Popular “Plates for Powder” Promotion Rewards Tahoe Plate Buyers while Raising Money for Important Environmental Projects in Tahoe
TAHOE CITY, Calif. and INCLINE VILLAGE, Nev. – November 1, 2012 – With the official start to the Tahoe ski season just around the corner, the Tahoe Fund is launching the popular “Plates for Powder” promotion to drive sales of Lake Tahoe license plates. From now until April 15, anyone who purchases a new Lake Tahoe license plate in either California or Nevada is eligible to receive two free ski tickets to one of the 11 Tahoe resorts participating in the program.
“This is a hard promotion not to love,” said Amy Berry, CEO of the Tahoe Fund. “You can show your love of Tahoe with a license plate and ski for free at one of 11 amazing Tahoe resorts, all while helping to improve Tahoe with your plate fees.“
Over 96% of the funds raised through the plate sales go directly to the state agencies, the California Tahoe Conservancy and Nevada Division of State Lands, to fund hiking and biking trails and watershed restoration projects. The Tahoe Fund, a bi-state non-profit dedicated to raising money for environmental improvement projects that support lake clarity, recreation and stewardship in the Tahoe Basin, is organizing the program on behalf of the public agencies.
The resorts participating in the promotion include Alpine Meadows, Heavenly Valley, Homewood, Kirkwood, Mt. Rose, Northstar California, Royal Gorge Cross Country, Sierra-at-Tahoe, Squaw Valley USA, Sugar Bowl, and Tahoe Cross Country. The Tahoe Fund recruited Tahoe snow-sport all-stars Julia Mancuso, Jeremy Jones, JT Holmes, and Daron Rahlves for an advertising campaign to promote “Plates for Powder” throughout the 2013 ski season. (Photos)
Information on how to purchase a plate and redeem free tickets is available at www.tahoeplates.com. The promotion is available from now until April 15. Some restrictions apply; visit the website for more details.
About the Tahoe Fund
The mission of Tahoe Fund is to restore and enhance the extraordinary natural environment of the Lake Tahoe Basin by building broad support and funding for projects and programs that increase the enjoyment of the region for current and future generations. The Fund focuses grants on the core areas of conservation, recreation and education/stewardship.