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Amy Berry, CEO of the Tahoe Fund


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Amy joins the Tahoe Fund from ACCIONA Energy North America, where she was the director of marketing and communications and a member of the management committee for the North American arm of one of the world’s largest renewable energy companies. A seasoned business executive with a successful career in building brands, developing corporate strategies, attracting media attention to causes, and fostering community relations, Amy joined the Tahoe Fund on May 30th.

Tahoe Fund Presents Check for Blackwood Creek/Eagle Rock Trail Restoration


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From left to right: Tahoe Fund board members Jim Boyd and Cory Ritchie, Tahoe Fund CEO Amy Berry, CTC Board Chair Larry Sevison, Vice Chair John Hooper, CTC ED Patrick Wright and board member Todd Ferrara.

Champion Stand Up Paddleboarder Goes Wild for Tahoe License Plates


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“Wild” is the new theme in advertising for Lake Tahoe license plates, as U.S. National Paddleboard Team member Jay Wild of Truckee is featured in television and print ads shot last week at Carnelian Bay.

April 10, 2012 – Commercial Shoot with U.S. Olympic and World Cup legend Julia Mancuso


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U.S. Ski Team legend Julia Mancuso holds a Lake Tahoe license plate while Jeff
Dow lines up a shot that will be used to promote sales of the plates. License
fees benefit Lake Tahoe projects, and buyers can still get two free lift
tickets if they buy a plate through tahoeplates.com.

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U.S. Olympic and World Cup skier Julia Mancuso holds a Lake Tahoe license plate
while Eric Brandt of TahoeTV sets up for video to be used in TV ads promoting
sales of the Tahoe plate. Plate sales in California and Nevada benefit
recreation and conservation projects at Tahoe, with 96 percent of license fees
going back to help Tahoe.

Tahoe Resorts, Business Outfit Vehicle Fleets with Lake Tahoe License Plate


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Andy Wirth

President & CEO
Squaw Valley
(photo: Hank deVre)

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Pete Sonntag

General Manager
Heavenly

Jan. 27, 2012 – Commercial Shoot with JT Holmes, Professional Extreme Skier

Thanks to JT Holmes, Eric Brandt and film crew at TahoeTV for helping the Tahoe Fund again!


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Extreme skier and Transformers film wingsuit stuntman JT Holmes of Lake Tahoe shown during filming of promotional TV spots for the Tahoe Fund’s “Plate for Powder” program. Holmes donated his time for the TV spot, as Tahoe plate sales in California and Nevada benefit Tahoe Fund projects such as bike paths, hiking trails, parks and conservation work in the Tahoe Basin.

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Legendary extreme skiing pro JT Holmes (center) meets with CEO Eric Brandt of TahoeTV (left) and Tahoe Fund volunteer board member Tom Mertens before heading up to the top of Squaw Valley to shoot TV spots on behalf of the Tahoe license plate and the nonprofit Tahoe Fund. Over 96 percent of Nevada and California Tahoe license plate fees go directly to Tahoe projects.

Tahoe Snow Sports Icons Daron Rahlves, Jeremy Jones Photo Shoot

Reno photographer Jeff Dow works with professional snowboarder and Lake Tahoe icon Jeremy Jones (in green jacket), shown talking with one of the most decorated skiers in U.S. History, Daron Rahlves. The Tahoe athletes donated their time to promote the Tahoe Fund’s Plate for Powder program, which gives two free lift tickets to buyers of a Tahoe plate in Nevada or California through tahoefund.org. Over 96% of license fees go directly to recreation and conservation projects in the Tahoe Basin.

A special thanks to the athletes, photographer Jeff Dow and the film crew at TahoeTV for their great work!


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Dave Wilderotter at Eagle Rock


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