Amy Berry is currently the CEO of the Tahoe Fund based in Lake Tahoe. She is responsible for working with the Tahoe Fund’s board of directors to operate the organization and raise private and public funds for environmental improvement projects that will restore and enhance the Lake Tahoe region.
Prior to joining the Tahoe Fund, Amy was director of marketing and communications for renewable energy giant ACCIONA’s North American holdings. In this role she was a member of the management committee and responsible for corporate branding, internal communications and product marketing. She also led the company’s communications and stakeholder engagement activities for more than 1,00MW of wind and solar developments.
Prior to joining ACCIONA, Amy was director of marketing for Windspire Energy (formerly Mariah Power) where she was responsible for all marketing and communications for the venture capital backed wind start-up. While at Windspire, Amy rebranded the company including a name change, redesigned website and new lead generation campaign for the channel. She was responsible for more than 100 million media impressions through an innovative social media driven public relations campaign resulted in a feature on ABC’s “20/20”, a segment on NPR’s “All Things Considered” and stories in most major national business publications. Through her @wind2power twitter account she built a reputation as a leading voice in the wind space, leading to multiple guest blogging opportunities on popular green sites. Greentech Media accused her of “garnering an inordinate amount of attention” for the company.
Prior to her work in the renewable energy industry, Amy was director of strategic planning at boutique marketing agency, Bauserman Group, Partner at Ogilvy & Mather working on IBM’s global marketing campaigns, and an account executive at Saatchi & Saatchi working with clients Johnson & Johnson, General Mills, Rodale Press and the National Crime Prevention Council.
Amy was Co-Chair of the New Energy Exhibit at the Chicago Museum of Science and Industry, a 2008 Nevada Women’s Fund Salute to Woman of Achievement honoree, and received a letter of commendation from President Bill Clinton for her work on the McGruff “Take a Bite Out of Crime” campaign. In 2013 she was named a “Twenty Under 40” honoree by the Reno Gazette Journal. She has her certification in planning from the International Association of Public Planning and holds a Bachelor of Arts degree from Brown University where she was an All-American sailor.
As the Operations Manager at the Tahoe Fund, Karolina Hedman is involved in everything from administration on behalf of the organization, to donor relations and event coordination and management.
Karolina has extensive experience organizing and managing company operations. Prior to joining Tahoe Fund, she was an executive assistant and office manager for companies in the financial services, construction and consulting industries. In these roles, she was responsible for coordinating and managing all aspects of business operations including bookkeeping and human resources, event planning and coordination, project management, group facilitation and more.
Karolina grew up in Sweden and graduated in 1999 from Sierra Nevada College with a B.A. in Psychology. She earned her M.A. in Organizational Psychology in 2003 from John F. Kennedy University and lives in Incline Village with her husband.