Popular “Plates for Powder” Program Raises Funds for Environmental Projects Around Tahoe

TAHOE CITY, Calif. and INCLINE VILLAGE, Nev. – November 4, 2013 – With the weather cooling and Tahoe already receiving a few snowfalls, the Tahoe ski season is just around the corner. The Tahoe Fund is again launching the popular and successful “Plates for Powder” promotion to drive sales of Lake Tahoe license plates. From now until April 1, individuals who purchase a new Lake Tahoe license plate in either California or Nevada can receive two free lift tickets to one of the 11 Tahoe resorts participating in the program.

“With forecasts for an amazing ski season now is the time to get your free lift tickets,” said Amy Berry, CEO of the Tahoe Fund. “We are so thankful to our resort partners for giving free access to their world class resorts for people who step up and support Tahoe with license plate purchases.”

Over 96% of the funds raised through the plate sales go directly to the state agencies, the California Tahoe Conservancy and Nevada Division of State Lands, to fund hiking and biking trails and watershed restoration projects. The Tahoe Fund, a bi-state non-profit dedicated to raising money for environmental improvement projects that support lake clarity, recreation and stewardship in the Tahoe Basin, is organizing the program on behalf of the public agencies.

Current Tahoe plate owners need not be discouraged as they can win free lift tickets throughout the winter season through the “Plate Spotting” promotion. A team of Plate Spotters will photograph Tahoe plates “spotted” around Lake Tahoe and the Bay Area. These plates are then eligible for the bimonthly drawing of two lift tickets. The public is invited to spot plates and upload their own photos to the Tahoe Fund Facebook page (www.Facebook.com/tahoefund) as well.

The resorts participating in the promotion include Alpine Meadows, Heavenly Valley, Homewood, Kirkwood, Diamond Peak, Northstar California, Sierra at Tahoe, Royal Gorge Cross Country,  Squaw Valley USA, Sugar Bowl, and Tahoe Cross Country. The Tahoe Fund recruited Tahoe snow sport all-stars Julia Mancuso, Jeremy Jones, JT Holmes, and Daron Rahlves for an advertising campaign to promote “Plates for Powder” throughout the 2014 ski season. (Photos)

Information on how to purchase a plate and redeem free tickets is available at www.tahoeplates.com. The promotion is available from now until April 1. Some restrictions apply.

About the Tahoe Fund
The mission of Tahoe Fund is to restore and enhance the extraordinary natural environment of the Lake Tahoe Basin by building broad support and funding for projects and programs that increase the enjoyment of the region for current and future generations. The Fund focuses grants on the core areas of conservation, recreation and education/stewardship.

Media Contact:
Amy R Berry
CEO
aberry@tahoefund.org
Mobile: 775.338.1668

Lake Tahoe, CA/NV – Following a successful workshop with public and private organizations to address the need for a unified stewardship message in the region, the Lake Tahoe Outreach Committee is now seeking a creative team to develop a new regional stewardship campaign. The campaign will be used in regional organizations’ education, promotion and marketing materials to educate residents and visitors on how they can better take care of this extraordinary mountain environment. The RFP can be found online at http://www.tahoefund.org/stewardshipRFP.pdf.

“There was wonderful agreement in the workshop from the public and private sector about the need for one campaign,” said Amy Berry, CEO of the Tahoe Fund and Outreach Committee member. “We are hopeful to find a creative team that can build upon the workshop and develop a new stewardship brand that creates a culture of stewardship in the region that truly elevates the way people take care of our lake, streams and mountains.”

The RFP will be administered by the Tahoe Fund on behalf of the Outreach Committee and is due on November 22nd. Funding for the development of the new campaign was generously provided by the Martis Fund and the LTOC member organizations.

For more information please contact Amy Berry at aberry@tahoefund.org.

The Lake Tahoe Outreach Committee works to foster a culture of positive change in the Lake Tahoe Region by showing the beneficial impacts cooperation and collaboration can have on the region’s environment.

Nonprofit Raises over $300,000 to Benefit Conservation, Recreation, and Education in Tahoe

INCLINE VILLAGE, Nev. and TAHOE CITY, Calif.  – Aug 27, 2013 – The love and support of Lake Tahoe was on full display at the Tahoe Fund annual Founders Circle dinner, Sunday August 18, raising more than $300,000 for the organization and four Signature Projects around the Lake. Tahoe Fund donors were joined by Senators Dianne Feinstein and Harry Reid and Governors Jerry Brown and Brian Sandoval, as well as special surprise guest Vice President Al Gore, as the public and private communities joined together to celebrate the work of the Tahoe Fund to restore and improve the Tahoe environment.

“The Tahoe Fund was created to harness the passion so many have for Tahoe to do great work around the Lake,” said Tahoe Fund Board Chair Tim Cashman. “We are simply overwhelmed by the incredible generosity of our donors who are helping us meet our goal of funding important conservation, recreation and educational projects.”

“One of the most important things we do at the Tahoe Fund is bring people from all sides of the Lake and political aisles together for the greater good of the Lake,” said Tahoe Fund CEO Amy Berry. “It was just magical to see this in action at the dinner.”

During the event, the Tahoe Fund raised money for four 2013 Signature Projects that include beach improvements at Sand Harbor State Park, Asian clam control in Emerald Bay, a mile of bike trail along the West Shore, and a new bridge across Angora Creek in the Washoe Meadows State Park.

In addition, the Tahoe Fund gathered donations to meet and exceed its $1,000,000 goal for the organization’s first major donor campaign called the Founders Circle.  Founders Circle donors, with donations of $5,000 or more, provide the critical sustaining support the organization requires to grow into a major source of funding for environmental improvement projects around the Tahoe Basin.

If you are interested in donating to the Tahoe Fund’s Signature Projects or learning more about the Founders Circle campaign please visit www.tahoefund.org or contact Tahoe Fund CEO Amy Berry at aberry@tahoefund.org.

Nevada Governor Sandoval and Lt. Gov Krolicki with Tahoe Fund CEO Amy Berry at the Tahoe Fund 2013 Founders Circle Summer Dinner

About the Tahoe Fund
The mission of Tahoe Fund is to restore and enhance the extraordinary natural environment of the Lake Tahoe Basin by building broad support and funding for projects and programs that increase the enjoyment of the region for current and future generations. The Fund focuses grants on the core areas of conservation, recreation and education/stewardship.

Long-time Environmental Advocate to Bolster Nonprofit’s Conservation Efforts in Tahoe

INCLINE VILLAGE, Nev. and TAHOE CITY, Calif.  – Aug 6, 2013 – The Tahoe Fund, the first and only nonprofit in the Tahoe Basin dedicated to raising money for environmental improvement projects, today announced the addition of Warner Chabot to its board of directors.  Currently CEO of Warner Chabot and Associates, an independent environmental policy, strategic planning and political advocacy consulting firm, Chabot was formerly the CEO of the California League of Conservation Voters (CLCV), the political arm of California’s environmental movement, and Vice President for Campaign Strategies at the national ocean policy organization Ocean Conservancy.

“Warner has tremendous experience protecting the environment throughout California and the nation,” said Tahoe Fund Board Chair Tim Cashman. “It is an honor to welcome him to our board and bring his environmental talents to the work we are doing for Tahoe.”

“I have spent most of my life working hard to ensure we have clean air and water for our future generations,” said Warner Chabot. “I was inspired by my grandson to join the Tahoe Fund board and its donors in their efforts to continue to restore and improve the Tahoe environment for his and future generations.”

Founded in 2010, the organization has funded high priority watershed restoration projects such as the Blackwood Creek/Eagle Rock Trail restoration on the West Shore and the Incline/3rd Creek Restoration on the North Shore; segments of the Tahoe Bikeway in Tahoe City and South Lake Tahoe; the Van-Sickle Bi-State Park in South Lake Tahoe; and the UC Davis “State of the Lake” report.

The Tahoe Fund is currently raising money for four 2013 Signature Projects that include beach improvements at Sand Harbor State Park, Asian Clam control in Emerald Bay, a mile of bike trail along the West Shore, and a new bridge across Angora Creek in the Washoe Meadows State Park.  In addition, the Tahoe Fund is hosting its 3rd Annual Founders Circle Summer Dinner on August 18th as it actively seeks Founders Circle donors to meet a $1,000,000 fundraising goal.  For more information please visit www.tahoefund.org.

Tahoe Fund Board Member, Warner Chabot

About the Tahoe Fund
The mission of Tahoe Fund is to restore and enhance the extraordinary natural environment of the Lake Tahoe Basin by building broad support and funding for projects and programs that increase the enjoyment of the region for current and future generations. The Fund focuses grants on the core areas of conservation, recreation and education/stewardship.