‘Plates for Powder’ license plate program funds environmental projects in the Lake Tahoe Basin

‘Plates for Powder,’ the annual program that offers free skiing and riding opportunities to those who purchase a Lake Tahoe license plate is back again for the 2023-24 winter season. Proceeds from plate sales and renewals support environmental improvement projects in the Lake Tahoe Basin.

“Funds raised through the sales and renewal of Lake Tahoe license plates have helped support us as we manage projects like the Dennis T. Machida Memorial Greenway and recreation sites like Van Sickle Bi-State Park, in addition to our environmental restoration projects,” said Adam Acosta, California Tahoe Conservancy Board Chair. “We’re grateful to all the skiers, and the ski areas, who participate in the Plates for Powder program.”

Through the Plates for Powder program, California and Nevada drivers who buy a new Lake Tahoe license plate before April 1, 2024 receive a free lift ticket or trail pass valid at one of 14 Tahoe-area resorts, while supplies last. The ticket must be used during the 2023-24 winter season (some restrictions apply). Participating resorts include: Boreal, Diamond Peak, Heavenly, Homewood, Kirkwood, Mt. Rose Ski Tahoe, Northstar California, Palisades Tahoe, Royal Gorge, Sierra-at-Tahoe, Sugar Bowl, Tahoe City Winter Sports Park, Tahoe XC and Tahoe Donner.

The Tahoe Fund has organized the Plates for Powder program on behalf of the California Tahoe Conservancy and Nevada Division of State Lands for more than a decade. Over 95% of the funds generated by plate sales and renewals help fund new hiking and biking trails, watershed restoration projects, and protect Lake Tahoe’s famed beaches and blue waters.

“Since 2011, the Plates for Powder program has been an increasingly popular and unique way for California and Nevada residents to give back to Tahoe,” said Amy Berry, Tahoe Fund CEO. “Not only are license plate purchasers helping to fund environmental projects in the Tahoe Basin, they’re rewarded by Tahoe area ski resorts with a day of play in the mountains.”

New Tahoe license plates cost $50 in California, with a $40 annual renewal fee, and $61 in Nevada with a $30 renewal fee. Personalized plates are also available for an additional fee. Find information on how to purchase a plate and redeem the free lift ticket at tahoeplates.org.

Every Ski Resort in Tahoe Joins Annual ‘Plates for Powder’ Program

The Tahoe Fund today announced the start of ‘Plates for Powder,’ an annual program that offers free skiing opportunities to those who purchase a Lake Tahoe license plate. Proceeds from plate sales and renewals support environmental improvement projects in the Lake Tahoe Basin. 

“We are thrilled to share that for the first time ever, all Tahoe-area ski resorts are participating in the Plates for Powder program,” said Amy Berry, Tahoe Fund CEO. “Thanks to the continued support of our partner resorts, more people can hit the slopes for free this winter, while also giving back to Tahoe.”

Through the Plates for Powder program, California and Nevada drivers can buy a new Lake Tahoe license plate and receive a free day pass to one of 14 Tahoe-area resorts, while supplies last. The passes must be used during the 2022-23 winter season. Participating resorts include: Boreal, Diamond Peak, Heavenly, Homewood, Kirkwood, Mt. Rose Ski Tahoe, Northstar California, Palisades Tahoe, Royal Gorge, Sierra-at-Tahoe, Sugar Bowl, Tahoe Cross Country, Tahoe City Winter Sports Park and Tahoe Donner.

For more than ten years, the Tahoe Fund has organized the Plates for Powder program on behalf of the California Tahoe Conservancy and Nevada Division of State Lands. Over 95 percent of funds generated by plate sales and renewals help fund new hiking and biking trails, watershed restoration projects, and protect Lake Tahoe’s famed beaches and blue waters.

“Through the Tahoe Fund’s Plates for Powder program, skiers have a great opportunity to support projects that help protect what they love about Tahoe,” said Conservancy Board Chair and El Dorado County Supervisor Sue Novasel. “Tahoe plate funds bolster our efforts to restore the resilience of Tahoe forests and watersheds and expand opportunities for everyone to access and enjoy Lake Tahoe.”

New Tahoe license plates cost $50 in California, with a $40 annual renewal fee, and $61 in Nevada with a $31 renewal fee. Personalized plates are also available for additional fees. Find information on how to purchase your plate and redeem your free lift ticket by visiting tahoeplates.org.

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TAHOE CITY, Calif. and INCLINE VILLAGE, Nev. – March 7, 2018 – Tahoe received more than four feet of new snow in the past week. Now is the time to come enjoy the conditions with a free lift ticket. Thanks to the popular “Plates for Powder” program, closing April 1, 2018, individuals who purchase a new Lake Tahoe license plate in either California or Nevada will receive a free lift ticket to one of the Tahoe resorts participating in the program.

“It is not too late to take advantage of this amazing snow and offer,” said Amy Berry, CEO of the Tahoe Fund. “Buying a California or Nevada Tahoe plate supports the environment and gets you on the hill for free.”

Plate sales and renewal fees generate proceeds that go directly to the California Tahoe Conservancy and Nevada Division of State Lands to fund hiking and biking trails and watershed restoration projects. The Tahoe Fund, a nonprofit dedicated to helping complete more environmental improvement projects, is organizing the program on behalf of the public agencies.

Tickets still available for participating resorts are Diamond Peak, Heavenly, Homewood Mountain Resort, Kirkwood Mountain Resort, Northstar, Sierra at Tahoe, Squaw Valley|Alpine Meadows, Tahoe Cross Country, Tahoe City Winter Sports Park and Tahoe Donner’s Downhill and Nordic.

Information on how to purchase a plate and redeem free tickets is available at http://www.tahoeplates.org.

Photo caption: Tahoe Big Mountain Skiers Cody Townsend and Elyse Saugstad are featured in the “Plates for Powder” Campaign 

About the California Tahoe Conservancy 
Established in 1984, the mission of the California Tahoe Conservancy is to lead California’s efforts to restore and enhance the extraordinary natural and recreational resources of the Lake Tahoe Basin. For more information, visit http://tahoe.ca.gov.

About the Nevada Division of State Lands
The Nevada Division of State Lands provides land and land use planning services to the state, its agencies and its people. The agency holds title to state lands and interests in land and issues leases, easements, permits and other authorizations for the use of state land. The land office also keeps records of all lands that have ever been owned by the state, and provides land records information upon request.