Northstar, Heavenly and Kirkwood customers support Tahoe through dollar donations on lift tickets and season pass sales

Truckee, CA. – April 3, 2013 – The check is courtesy of donations from guests at Northstar, Heavenly and Kirkwood who added a dollar donation while purchasing online lift tickets, season passes, lodging and rounds of golf.  This is the second donation the Tahoe Fund has received through the on-going dollar program, bringing the total of donations from guests of Vail Resorts in the Tahoe area to almost $60,000.

“Through the Vail Resorts Tahoe Fund donation program, we have been able to raise significant dollars that go directly to protecting our landscapes and providing sustainable access to the places that make Tahoe special,” said Blaise Carrig, president of Vail Resorts mountain division. “Our guests feel an immediate connection by being able to make a tangible impact on the places they love.”

“We are so grateful to Vail Resorts for putting the dollar donation program in place,” said Amy Berry, CEO of the Tahoe Fund. “We would like to extend a huge thank you to the guests of Northstar, Heavenly and Kirkwood for their generous support for our efforts to preserve the Tahoe environment.”

Founded in 2010, the Tahoe Fund is a bi-state non-profit dedicated to raising money for  projects that will improve lake clarity, enhance recreation and build a stronger sense of environmental stewardship in the Lake Tahoe Basin.  The organization has funded two high priority watershed restoration projects: the Blackwood Creek/Eagle Rock Trail restoration on the West Shore and the Incline/3^rd Creek Restoration on the North Shore; segments of the Tahoe Bikeway in Tahoe City and South Lake Tahoe; the Van-Sickle Bi-state Park in South Lake Tahoe; and the UC Davis “State of the Lake” report.

Donations of any amount are welcome by the Tahoe Fund. Information is available at info@tahoefund.org, or by calling 775.298.0035.

Buy a Tahoe License Plate and Receive Two Free Lift Tickets

TAHOE CITY, Calif. and INCLINE VILLAGE, Nev. – March 11, 2013 – California and Nevada residents can take advantage of the 35 inches of new Tahoe snow with two free lift tickets through the popular “Plates for Powder” program offered through the Tahoe Fund. Purchase a new California or Nevada Tahoe license plate and you are eligible for two free Alpine or Nordic lift tickets. Tickets are available at 11 participating Tahoe resorts.

“With all this great new snow the Tahoe resorts are looking terrific,” said Tahoe Fund’s CEO Amy Berry. “Now is the perfect time to purchase a Tahoe plate and make great use of two free lift tickets while helping improve our extraordinary environment.”

Over 96% of the funds raised through the plate sales go directly to the state agencies, California Tahoe Conservancy and Nevada Division of State Lands, to fund hiking and biking trails and watershed restoration projects. The Tahoe Fund, a basin-wide non-profit dedicated to raising money and support for environmental improvement projects that will improve lake clarity, recreation and stewardship around the Lake, is organizing the program on behalf of the public agencies.

The resorts participating in the promotion include: Alpine Meadows, Heavenly Valley, Homewood, Kirkwood, Mt. Rose, Northstar California, Royal Gorge Cross Country, Sierra-at-Tahoe, Squaw Valley, Sugar Bowl, and Tahoe Cross Country.
Current Tahoe license plate holders are also eligible for free tickets through the “Plate Spotter” program.  Owners of Tahoe plates can post a photo of their Tahoe plate to the Tahoe Fund Facebook page. A winning photo is chosen weekly to receive two free lift tickets from one of the participating resorts.

Information on how to purchase a plate and redeem free tickets is available at www.tahoeplates.com. The promotion is available through April 15. Some restrictions apply; visit the website for more details.

About the Tahoe Fund
The mission of Tahoe Fund is to restore and enhance the extraordinary natural environment of the Lake Tahoe Basin by building broad support and funding for projects and programs that increase the enjoyment of the region for current and future generations. The Fund focuses grants on the core areas of conservation, recreation and education/stewardship.

Non-profit Buoyed by Donors’ Passion to Support Tahoe Environment

TAHOE CITY, Calif. and INCLINE VILLAGE, Nev. – March 5, 2013 – The Tahoe Fund, the first and only non-profit in Tahoe dedicated to funding environmental improvement projects in the Tahoe Basin, today announced a million dollar fundraising goal for its Founders Circle campaign. Launched by the organization’s board of directors to provide a sustainable foundation for future growth and service to the Tahoe environment, the Founders Circle campaign has raised more than $850,000 in multi-year pledges and donations for the Tahoe Fund since May 2011 . The board of directors recently voted to keep the campaign open until the one million dollar goal is achieved.

“Our mission has clearly connected with the people who love this Lake and want to help care for it for many generations to come,” said Art Chapman, Treasurer of the Board. “We are hopeful to connect with more individuals, foundations and businesses who share our passion to restore Tahoe with a push for one million dollars from our Founders Circle.”

Since its founding in 2010, the Tahoe Fund has raised awareness of the need for more funding for critical environmental improvement projects around the Basin. The Fund was the organizing sponsor of the 2011 and 2012 Lake Tahoe Summits where Governors and US Senators from both California and Nevada convened to discuss the importance of preserving Tahoe’s extraordinary environment.  In addition to the Founders Circle campaign, the Tahoe Fund raised more than $55,000 for three environmental improvement projects at the 2nd Annual Founders Circle Summer Dinner in August. Those projects were the Blackwood Creek/Eagle Rock Trail restoration, Incline/3rd Creek restoration and the Rabe Meadow bike trail.

Donations of any amount are welcome by the Tahoe Fund. Founders Circle membership is open to supporters pledging $5,000 or more. Information is available at www.tahoefund.org or by emailing info@tahoefund.org, or by calling 775.298.0035.

About the Tahoe Fund
The mission of Tahoe Fund is to restore and enhance the extraordinary natural environment of the Lake Tahoe Basin by building broad support and funding for projects and programs that preserve the Lake for current and future generations. The Fund focuses grants on the core areas of conservation, recreation and education/stewardship.

Funding to Expand Non-Profit’s Capacity to Raise Funds for Environmental Improvement Projects

TAHOE CITY, Calif. and INCLINE VILLAGE, Nev. – February 21, 2013 – The Tahoe Fund, an environmental non-profit raising funds for environmental improvement projects in the Tahoe Basin, today announced it has received an “Every Day Capacity Building Grant” from the National Environmental Education Foundation (NEEF). The grant program is made possible through the generous support of Toyota Motor Sales USA, Inc.  This grant will provide resources to help the Tahoe Fund expand its online fundraising capacity and donor management capabilities.  The Tahoe Fund was one of 29 grantees selected from a competitive pool of 160 applicants.

“We are honored to have the support of NEEF and Toyota to help us expand our efforts to raise funding for environmental projects,” said Tahoe Fund CEO Amy Berry. “With this grant we will be able to expand our reach to the millions of people who are passionate about Tahoe and want to join us in our efforts to preserve this extraordinary environment.”

Founded in 2010, the Tahoe Fund is a bi-state non-profit dedicated to raising money for environmental improvement projects that will improve lake clarity, enhance recreation and build a stronger sense of environmental stewardship in the Tahoe Basin.  The organization has funded the following projects: two critical watershed restoration projects that significantly reduced the flow of fine sediment into Lake Tahoe, two one-mile sections of the Tahoe Bikeway that will one day connect around the entire lake, a bi-state park in South Lake Tahoe, and the UC Davis State of the Lake Report which analyzes important scientific data on the health of Tahoe.

Donations of any amount are welcome by the Tahoe Fund. Founders Circle membership is open to supporters pledging $5,000 or more. Information is available at info@tahoefund.org, or by calling 775.298.0035.

About the Tahoe Fund
The mission of Tahoe Fund is to restore and enhance the extraordinary natural environment of the Lake Tahoe Basin by building broad support and funding for projects and programs that increase the enjoyment of the region for current and future generations. The Fund focuses grants on the core areas of conservation, recreation and education/stewardship.

About the National Environmental Education Foundation
The National Environmental Education Foundation is the nation’s leading organization in lifelong environmental learning, connecting people to knowledge they use to improve the quality of their lives and the health of the planet. To accomplish this, NEEF provides knowledge to trusted professionals and other leaders who, with their credibility, amplify messages to national audiences to solve everyday environmental problems. Learn more at www.neefusa.org.

Media Contact:
Lauren Swanson
The Tahoe Fund
info (at) tahoefund.org
Phone: 775.298.0035

Tahoe Fund Launches ‘Plate Spotter’ Campaign to Reward Tahoe Plate Holders

TAHOE CITY, Calif. and INCLINE VILLAGE, Nev. – December 20, 2012 – The environmental non-profit Tahoe Fund today announced the launch of the Lake Tahoe License Plate ‘Plate Spotter’ program to reward owners of Lake Tahoe license plates with free lift tickets during the 2013 Winter season.  Tahoe plates spotted by official “spotters” and the general public will be entered to win free lift tickets every week until March 20, 2013. The program is designed to raise awareness of Lake Tahoe license plates, and to reward and encourage renewals and new Tahoe license plate purchases.

Over 96 percent of the funds raised through the Lake Tahoe license plate sales go directly to the California Tahoe Conservancy and Nevada Division of State Lands to fund hiking and biking trails and watershed restoration projects. The Tahoe Fund, a bi-state non-profit dedicated to raising money for environmental improvement projects that support lake clarity, recreation and stewardship in the Tahoe Basin, is organizing the program on behalf of the public agencies.

“This is a fun and effective way to showcase Lake Tahoe license plates,” commented Amy Berry, CEO of the Tahoe Fund. “By raising awareness and rewarding plate holders we hope to generate more plate purchases and ultimately more funds for the California Tahoe Conservancy and Nevada Division of State Lands for their important Tahoe area recreation and environmental projects.”

“A Lake Tahoe license plate is a great way to give back to the place you love,” said Eric Brandt, President of Destination Media Solutions, which operates Tahoe TV, who proposed the ‘Plate Spotter’ campaign. “The funds provided from license plate sales go directly to projects at the lake that enhance the Lake Tahoe experience.”

Tahoe plates “spotted” by the Plate Spotting Team will be photographed and eligible for the weekly drawing of two lift tickets at a participating Lake Tahoe area resort.  The public is invited to spot plates and upload their own photos to the Tahoe Fund Facebook page (www.Facebook.com/tahoefund) as well. Each week’s winning plate will be posted on the Tahoe Plate Spotting Web page (www.TahoePlateSpotting.com) and the Tahoe Fund Facebook page (www.Facebook.com/tahoefund) and promoted via social and multiple other media outlets, including Tahoe TV’s Lake Tahoe App, website, TV programs, and the Lake Tahoe Snow Report.

The Tahoe Fund is also again running the popular “Plates for Powder” promotion to drive sales of Lake Tahoe license plates.  Anyone who purchases a new Lake Tahoe license plate in either California or Nevada before April 15, 2013 is eligible to receive two free Alpine or Nordice tickets to one of the 11 Tahoe resorts participating in the program.  For details on “Plates for Powder” visit www.TahoePlates.com

About the Tahoe Fund
The mission of Tahoe Fund is to restore and enhance the extraordinary natural environment of the Lake Tahoe Basin by building broad support and funding for projects and programs that increase the enjoyment of the region for current and future generations. The Fund focuses grants on the core areas of conservation, recreation and education/stewardship.