Once you’ve helped your customers find exactly what they want—the right vehicle, the right trim level, and the right color—you’re almost done. But there’s still one more important item they should have for their new car, truck or SUV—a Lake Tahoe license plate. We invite you to become a True Blue Dealer and include Lake Tahoe plates as part of your sale process whenever you seal a deal. This beautiful plate will not only draw more attention to the vehicles you sell, but it will help protect Lake Tahoe.
At only $50 for a new plate, it’s a small way for your customers to make a big difference. Over 96% of the funds from purchase and renewal fees contribute to a variety of important projects in the Lake Tahoe Basin, including:
- Improving access for boating and fishing
- Connecting miles of hiking, biking and ADA-accessible trails
- Creating beach access for swimming, kayaking, canoeing, and stand-up paddle boarding
- Preserving open spaces for wildlife habitat and scenic views
- Restoring rivers, lakes, meadows, wetlands, and forests
- Protecting fish and wildlife habitat
As part of your participation in the program, we will:
- Provide your dealership with point-of-sale materials to be displayed anywhere you desire in your dealership
- Promote your dealership as a True Blue Dealer through press releases, eblasts and social media channels
- Feature your dealership as a True Blue Dealer on our website: tahoeplates.com
