Tahoe Recreation and Conservation Projects Benefit from Mancuso Appearance for Tahoe Fund License Program
TAHOE CITY, Calif. and INCLINE VILLAGE, NV – April 10, 2012 – The non-profit Tahoe Fund has completed shooting video and still photography featuring U.S. Olympic and World Cup legend Julia Mancuso promoting the Lake Tahoe license plate. Reno photographer Jeff Dow and TahoeTV’s Eric Brandt of Squaw Valley delivered the images of Mancuso, captured Friday atop Squaw Valley on a bluebird day.
In one of the spots, Mancuso says, “As an Olympic and World Cup skier, I’ve seen some of the best that nature has to offer – and Lake Tahoe is special! When you enjoy the outdoors as much as I do, you know how important it is to protect the Lake. Now, at tahoe-plates-dot-com you can get two free lift tickets when you buy a Lake Tahoe license plate. It helps fund bike paths, hiking trails and conservation work at the Lake.”
Print ads, TV spots and radio public service announcements will highlight Mancuso talking about the Tahoe plate, the two free ski lift tickets that buyers can receive, and how 96 percent of the plate sales and renewals help pay for conservation and recreation projects at Tahoe.
(Production photos available here)
About the Tahoe Fund
The mission of Tahoe Fund is to restore and enrich the extraordinary natural environment of the Lake Tahoe Basin by building broad support for projects and programs that increase the enjoyment of the region for current and future generations. The Tahoe Fund raises private money to supplement the dwindling public funds available for such projects.
About the Plate for Powder Program
The Plate for Powder program is the name of the non-profit Tahoe Fund’s efforts to market and motivate sales of the Tahoe specialty license plates made available by the State of California and State of Nevada Departments of Motor Vehicles. Ninety-six percent of Tahoe license plate sales and renewal income supports the Lake Tahoe Environmental Improvement Program, which focuses on bike paths, hiking trails, parks and conservation. Projects (map) are implemented in California by the California Tahoe Conservancy and in Nevada by the Nevada Department of State Lands. Plate purchasers can receive two free lift tickets for the current ski season when they purchase a plate through tahoeplates.com.
