Lake Tahoe, CA/NV – Following a successful workshop with public and private organizations to address the need for a unified stewardship message in the region, the Lake Tahoe Outreach Committee is now seeking a creative team to develop a new regional stewardship campaign. The campaign will be used in regional organizations’ education, promotion and marketing materials to educate residents and visitors on how they can better take care of this extraordinary mountain environment. The RFP can be found online at http://www.tahoefund.org/stewardshipRFP.pdf.
“There was wonderful agreement in the workshop from the public and private sector about the need for one campaign,” said Amy Berry, CEO of the Tahoe Fund and Outreach Committee member. “We are hopeful to find a creative team that can build upon the workshop and develop a new stewardship brand that creates a culture of stewardship in the region that truly elevates the way people take care of our lake, streams and mountains.”
The RFP will be administered by the Tahoe Fund on behalf of the Outreach Committee and is due on November 22nd. Funding for the development of the new campaign was generously provided by the Martis Fund and the LTOC member organizations.
For more information please contact Amy Berry at aberry@tahoefund.org.
The Lake Tahoe Outreach Committee works to foster a culture of positive change in the Lake Tahoe Region by showing the beneficial impacts cooperation and collaboration can have on the region’s environment.
