Community rallies behind new campaign to “Take Care” of the Tahoe Region
LAKE TAHOE Calif. and Nev. – July 1, 2015 – This time last year, Tahoe made headlines around the world for an embarrassing amount of trash left on the beaches after the Fourth of July festivities. To prevent that from happening again, the community is rolling out a secret weapon: a humorous new campaign that aims to remind folks to take care of the Region.
Through the use of funny headlines and endearing illustrated characters, the campaign tackles litter, dog waste, proper dousing of campfires, bear awareness, and aquatic invasive species prevention. Headlines include, “If it’s your dog then it’s your doody” and “Hide trash here, please.”
Residents and visitors are invited to visit takecaretahoe.org where they can pledge to Take Care, watch a short video that brings the characters to life, learn more about how they can help, and download digital goodies.
“We hope we can make people laugh at their mistakes so they don’t repeat them.” said Heather Segale of UC Davis-Tahoe Environmental Research Center and a member of the organizing committee. “With Take Care, we are reminding everyone to help take care of what they love.”
More than 50 organizations across the Region are planning to use the campaign in their outreach efforts. This includes the local towns, counties, and businesses. Already, the campaign can be seen around the Region in places like the trashcans in Tahoe City, in the park at Spooner Lake, being taught at summer camps, and throughout Raley’s Supermarkets. More will be rolling out across the area in the next few weeks.
Take Care trash bags will be distributed on most of the beaches on July 4thand beach clean up events are scheduled on July 5th and throughout the summer.
The Take Care campaign was developed by Meg Siegal and Nate Laver in collaboration with designers Adam and Company. The creative talents of Richard Perez and Jessie Rauch were teamed up with stand-up comedians Ryan Sickler and duo Jesse Federman & Jerren Lauder to bring the campaign to life.
The effort was led by the Lake Tahoe Outreach Committee, made up of the Lake Tahoe Sustainability Collaborative, League to Save Lake Tahoe, Tahoe Fund, Tahoe Regional Planning Agency, Tahoe Resource Conservation District and UC Davis Tahoe Environmental Research Center.
Funding for Take Care was provided by Tahoe Fund, South Tahoe Alliance of Resorts, Tahoe Regional Planning Agency, Martis Fund, California Tahoe Conservancy, Tahoe Marina Owners Association, League to Save Lake Tahoe, South Tahoe Refuse and Barton Health.
For more information please visit www.takecaretahoe.org
