INCLINE VILLAGE, Nev. and TAHOE CITY, Calif. – December 13, 2016 – Every fall at South Lake Tahoe’s Taylor Creek, the salmon arrive to spawn. Not far behind are the people and the bears and inevitable conflicts. Thanks to the makers of Tahoe Blue Vodka, things are going to get a lot better for everyone. The spirits company is offering a dollar for dollar matching grant through the Tahoe Fund for every dollar that is donated to a new overlook that will create a safe experience for the thousands of visitors that come to see the spawning Kokanee Salmon and the nearby feasting bears each fall. The Tahoe Fund is seeking $28,000 in donations to help the US Forest Service build the overlook next year.
“Tahoe Blue Vodka is a terrific small business success story from right here in Lake Tahoe,” said Amy Berry, Tahoe Fund CEO. “We are thankful for this matching donation and hope the local community will help us reach this goal.”
“Preserving Tahoe is at the heart of our brand,” said Tahoe Blue Vodka Founder Matt Levitt. “We donate thousands of dollars to environmental projects in Tahoe. Having visited Taylor Creek many times with my kids, I want to do something special to make sure generations to come can experience the excitement of the salmon.”
The Tahoe Fund is a nonprofit dedicated to restoring lake clarity, enhancing outdoor recreation, and inspiring greater stewardship of the natural environment. Through the generosity of private donors, the Tahoe Fund has supported more than 20 projects in the Tahoe Basin, including watershed restorations, new bike trails, removal of aquatic invasive species and stewardship programs. The organization is also working on restoration of the Lighthouse trail section of the famed Rubicon hiking trail on the West Shore, and an innovative new program called the Environmental Venture Trust.
