Tahoe Resorts, Business Outfit Vehicle Fleets with Lake Tahoe License Plate

Tahoe Plate Fees Support Parks, Rec, Conservation, Education Projects; 96% of Fees Return to Tahoe Basin

TAHOE CITY, Calif. and INCLINE VILLAGE, NV – Feb. 27, 2012 – New Lake Tahoe license plates are appearing on the vehicle fleets of major ski resorts and businesses in the Tahoe Basin, as support for the Tahoe plate program in California and Nevada continues this winter.

Heavenly Ski Resort helped launch the program in 1996 and has 140 vehicles plated for Tahoe. Northstar Resort, Squaw Valley, Alpine Meadows, and Tahoe Dave’s Skis and Boards have ordered new Tahoe plates.

The money raised by plate sales funds environmental improvement projects at Tahoe such as bike paths, hiking trails, and conservation efforts, and over 96 percent of Tahoe license plate fees return to the Basin for use on such projects. The Tahoe plates program is being promoted by the non-profit Tahoe Fund, which raises private money to support those enhancements in both states.

“This is a great way for our ski resorts and local businesses to show their commitment to our community and the Tahoe Basin,” said Cindy Gustafson, Tahoe Fund Chair of the Board. “Our resorts already donate ski lift and Nordic tickets for individual Tahoe Plate for Powder buyers, and now they’ve stepped up to make another strong statement of support for a very worthwhile program.”

Squaw/Alpine will outfit over 35 trucks and Tahoe Dave’s will have seven of its vehicles outfitted with Tahoe plates. Northstar Resort and Heavenly Ski Resort have committed to ordering the plates for all new fleet vehicles.

(TV spots and production photos available here)

About the Tahoe Fund

The mission of Tahoe Fund is to restore and enhance the extraordinary natural environment of the Lake Tahoe Basin by building broad support for projects and programs that increase the enjoyment of the region for current and future generations. Tahoe Fund supports short- and long-term project-based enhancements to the natural environment and infrastructure of the Lake Tahoe Basin. The Fund focuses grants on the core areas of conservation, recreation and education/stewardship.

About the Plate for Powder Program

The Plate for Powder program is the name of the non-profit Tahoe Fund’s efforts to market and motivate sales of the Tahoe specialty license plates made available by the State of California Department of Motor Vehicles. Following administrative costs, 96 percent of Tahoe license plate sales income supports the Lake Tahoe Environmental Improvement Program, which focuses on bike paths, hiking trails, parks and conservation, public access and education/stewardship projects. Projects (map) are implemented by the California Tahoe Conservancy and in Nevada by the Nevada Department of State Lands.