The Tahoe Fund has a staff of two full-time professionals that office in the Donald W. Reynolds Community Center through a generous grant from the Parasol Tahoe Community Foundation.
Amy Berry is currently the CEO of the Tahoe Fund based in Lake Tahoe. She is responsible for working with the Fund’s board of directors to operate the organization and raise private and public funds for environmental improvement projects that will restore and enhance the Lake Tahoe region.
Prior to joining the Tahoe Fund, Amy was director of marketing and communications for renewable energy giant ACCIONA’s North American holdings. In this role she was a member of the management committee and responsible for corporate branding, internal communications and product marketing. She also led the company’s communications and stakeholder engagement activities for more than 1,00MW of wind and solar developments.
Prior to joining ACCIONA, Amy was director of marketing for Windspire Energy (formerly Mariah Power) where she was responsible for all marketing and communications for the venture capital backed wind start-up. While at Windspire, Amy rebranded the company including a name change, redesigned website and new lead generation campaign for the channel. She was responsible for more than 100 million media impressions through an innovative social media driven public relations campaign resulted in a feature on ABC’s “20/20”, a segment on NPR’s “All Things Considered” and stories in most major national business publications. Through her @wind2power twitter account she built a reputation as a leading voice in the wind space, leading to multiple guest blogging opportunities on popular green sites. Greentech Media accused her of “garnering an inordinate amount of attention” for the company.
Prior to her work in the renewable energy industry, Amy was director of strategic planning at boutique marketing agency, Bauserman Group, Partner at Ogilvy & Mather working on IBM’s global marketing campaigns, and an account executive at Saatchi & Saatchi working with clients Johnson & Johnson, General Mills, Rodale Press and the National Crime Prevention Council.
Amy was Co-Chair of the New Energy Exhibit at the Chicago Museum of Science and Industry, a 2008 Nevada Women’s Fund Salute to Woman of Achievement honoree, and received a letter of commendation from President Bill Clinton for her work on the McGruff “Take a Bite Out of Crime” campaign. In 2013 she was named a “Twenty Under 40” honoree by the Reno Gazette Journal. She has her certification in planning from the International Association of Public Planning and holds a Bachelor of Arts degree from Brown University where she was an All-American sailor.
Diana Dorman – Coordinator, Tahoe Fund
Originally from Winnemucca, NV, Diana has been fortunate to spend her entire life visiting Tahoe at a home her family built in the 1950s. Diana most recently worked for Black Rock Solar, where she focused on policy issues and business development to further expand the deployment of solar energy needs across Nevada. An avid traveler, Diana recently returned from an eight-month internship in Kuala Lumpur, Malaysia where she interned at a non-profit working with sustainable palm-oil producers. Diana is a graduate of the University of Nevada, Reno where she completed a BA in International Affairs and a BS in Environmental Science. Diana is passionate about Tahoe, and can often be found enjoying the natural beauty that Tahoe has to offer.