The Tahoe Fund has a staff of three full-time professionals that office in the Donald W. Reynolds Community Center through a generous grant from the Parasol Tahoe Community Foundation.
Amy Berry is currently the CEO of the Tahoe Fund based in Lake Tahoe. She is responsible for working with the Tahoe Fund’s board of directors to operate the organization and raise private and public funds for environmental improvement projects that will restore and enhance the Lake Tahoe region.
Prior to joining the Tahoe Fund, Amy was director of marketing and communications for renewable energy giant ACCIONA’s North American holdings. In this role she was a member of the management committee and responsible for corporate branding, internal communications and product marketing. She also led the company’s communications and stakeholder engagement activities for more than 1,00MW of wind and solar developments.
Prior to joining ACCIONA, Amy was director of marketing for Windspire Energy (formerly Mariah Power) where she was responsible for all marketing and communications for the venture capital backed wind start-up. While at Windspire, Amy rebranded the company including a name change, redesigned website and new lead generation campaign for the channel. She was responsible for more than 100 million media impressions through an innovative social media driven public relations campaign resulted in a feature on ABC’s “20/20”, a segment on NPR’s “All Things Considered” and stories in most major national business publications. Through her @wind2power twitter account she built a reputation as a leading voice in the wind space, leading to multiple guest blogging opportunities on popular green sites. Greentech Media accused her of “garnering an inordinate amount of attention” for the company.
Prior to her work in the renewable energy industry, Amy was director of strategic planning at boutique marketing agency, Bauserman Group, Partner at Ogilvy & Mather working on IBM’s global marketing campaigns, and an account executive at Saatchi & Saatchi working with clients Johnson & Johnson, General Mills, Rodale Press and the National Crime Prevention Council.
Amy was Co-Chair of the New Energy Exhibit at the Chicago Museum of Science and Industry, a 2008 Nevada Women’s Fund Salute to Woman of Achievement honoree, and received a letter of commendation from President Bill Clinton for her work on the McGruff “Take a Bite Out of Crime” campaign. In 2013 she was named a “Twenty Under 40” honoree by the Reno Gazette Journal. She has her certification in planning from the International Association of Public Planning and holds a Bachelor of Arts degree from Brown University where she was an All-American sailor.
As Operations Manager, Haley is responsible for running the day-to-day operations of the organization. She works closely with our donors to ensure their philanthropy is put to the best use in our efforts to improve the Tahoe environment.
Haley’s background in program management within the renewable energy industry equipped her with expertise in overseeing processes and procedures, tracking key metrics, providing marketing and training as well as database development and financial reporting management.
Haley is a fluent Spanish speaker and writer and graduated from the University of Nevada, Reno with a degree in International Affairs. A life-long Nevada native, Haley has been dipping her toes in Lake Tahoe all her life.
Rachel leads the Tahoe Fund’s efforts to spread the word on the work the organization is doing to improve and protect the Tahoe environment for generations to love and enjoy.
Prior to the joining the Tahoe Fund, Rachel crafted and executed B2B and B2C marketing communications campaigns for technology and renewable energy companies. She spent the past few years in the solar industry in both Texas and the Bay Area, building relationships with customers, the media, digital influencers and policy stakeholders to help educate the public about the benefits of solar energy.
Rachel holds bachelor’s degrees in Multimedia Journalism and Plan II Liberal Arts from the University of Texas at Austin. She is a member of the Climate Reality Leadership Corps.
After getting married on the shores of Tahoe in 2017, Rachel and her husband moved from the Bay Area to be here full-time. They enjoy traveling and exploring the outdoors. She joined the Tahoe Fund’s staff in 2018.